Marketing /
By: Baines, Paul
Title By: Fill, Chris | Page, Kelly
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, c2008.Description: xxv, 859 p. : ill. (some col ; 27 cm.ISBN: 9780199290437; 0199290431Subject(s): MarketingDDC classification: 658.8
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Includes bibliographical references and index.