Social marketing : strategies for changing public behavior /
By: Kotler, Philip
Title By: Roberto, Eduardo L
Material type:
BookPublisher: New York : London : Free Press ; Collier Macmillan, c1989.Description: xii, 401 p. : ill ; 25 cm.ISBN: 0029184614 :Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 KO SO (Browse shelf) | Available | T0018413 |
Total holds: 0
Includes bibliographical references (p. 371-389).