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New products management

By: Crawford, Merle
Title By: Di Benedetto, Anthony
Material type: BookPublisher: New York, NY : McGraw-Hill Education, c2015.Edition: 11th ed.Description: xx, 588 p. : ill. ; 24 cm.ISBN: 9781259254345 Program: MARK956Subject(s): New products -- ManagementDDC classification: 658.575 CR NE Online resources: Ebook
Summary:
Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
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Item type Home library Collection Call number url Status Notes Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
Non-fiction 658.575 CR NE (Browse shelf) link Available T0057414

MARK956 Autumn2021

CRS University of Wollongong in Dubai
Closed Reserve
658.575 CR NE (Browse shelf) Available T0057415
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.575 CR NE (Browse shelf) Available Ebook Available T0057416
Total holds: 0

Machine generated contents note: ch. 1 The Strategic Elements of Product Development --
Setting --
The Importance of New Products --
Globalization and New Product Development --
How Product Development Is Different --
What Is a New Product, and What Leads to Success? --
Does This Field of Activity Have a Unique Vocabulary? --
Does the Field of New Products Offer Careers? --
The Strategic Elements of Product Development --
The Basic New Products Process --
The Other Strategic Elements --
Product Development in Action --


Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.

MARK956

Other editions of this work

New products management / by Crawford, Merle C. ©2000

Richard D. Irwin, (Burr Ridge, Illinois :) xxv, 534 p. 56

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