Machine generated contents note: ch. 1 Introduction --
Importance of Technological Innovation --
Impact of Technological Innovation on Society --
Innovation by Industry: The Importance of Strategy --
Innovation Funnel --
Strategic Management of Technological Innovation --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
pt. ONE INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION --
ch. 2 Sources of Innovation --
Getting an Inside Look: Given Imaging's Camera Pill --
Overview --
Creativity --
Individual Creativity --
Organizational Creativity --
Translating Creativity Into Innovation --
Inventor --
Innovation by Users --
Research and Development by Firms --
Firm Linkages with Customers, Suppliers, Competitors, and Complementors --
Universities and Government-Funded Research --
Private Nonprofit Organizations --
Innovation in Collaborative Networks --
Technology Clusters^^^ Technological Spillovers --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 3 Types and Patterns of Innovation --
Tesla Motors --
History of Tesla --
Roadster --
Model S --
Future of Tesla --
Overview --
Types of Innovation --
Product Innovation versus Process Innovation --
Radical Innovation versus Incremental Innovation --
Competence-Enhancing Innovation versus Competence-Destroying Innovation --
Architectural Innovation versus Component Innovation --
Using the Dimensions --
Technology S-Curves --
S-Curves in Technological Improvement --
S-Curves in Technology Diffusion --
S-Curves as a Prescriptive Tool --
Limitations of S-Curve Model as a Prescriptive Tool --
Technology Cycles --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 4 Standards Battles and Design Dominance --
Battle Emerging in Mobile Payments --
Overview^^^ Why Dominant Designs are Selected --
Learning Effects --
Network Externalities --
Government Regulation --
Result: Winner-Take-All Markets --
Multiple Dimensions of Value --
Technology's Stand-Alone Value --
Network Externality Value --
Competing for Design Dominance in Markets with Network Externalities --
Are Winner-Take-All Markets Good for Consumers? --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 5 Timing of Entry --
From SixDegrees.com to Facebook: The Rise of Social Networking Sites --
Overview --
First-Mover Advantages --
Brand Loyalty and Technological Leadership --
Preemption of Scarce Assets --
Exploiting Buyer Switching Costs --
Reaping Increasing Returns Advantages --
First-Mover Disadvantages --
Research and Development Expenses --
Undeveloped Supply and Distribution Channels --
Immature Enabling Technologies and Complements --
Uncertainty of Customer Requirements^^^ Factors Influencing Optimal Timing of Entry --
Strategies to Improve Timing Options --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
pt. TWO FORMULATING TECHNOLOGICAL INNOVATION STRATEGY --
ch. 6 Defining the Organization's Strategic Direction --
Reinventing Hotels: citizenM --
Overview --
Assessing The Firm's Current Position --
External Analysis --
Internal Analysis --
Identifying Core Competencies and Dynamic Capabilities --
Core Competencies --
Risk of Core Rigidities --
Dynamic Capabilities --
Strategic Intent --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 7 Choosing Innovation Projects --
Mahindra Shaan: Gambling on a Radical Innovation --
Overview --
Development Budget --
Quantitative Methods for Choosing Projects --
Discounted Cash Flow Methods --
Real Options --
Disadvantages of Quantitative Methods^^^mer Requirements^^^ Qualitative Methods for Choosing Projects --
Screening Questions --
Aggregate Project Planning Framework --
Q-Sort --
Combining Quantitative and Qualitative Information --
Conjoint Analysis --
Data Envelopment Analysis --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 8 Collaboration Strategies --
Ending HIV? Sangamo Biosciences and Gene Editing --
Correcting Monogenic Diseases --
Drug Development and Clinical Trials --
Competing Technologies --
Sangamo's Partnerships --
World-Changing Opportunity: Creating Immunity to HIV --
Future ... --
Overview --
Reasons for Going Solo --
1. Availability of Capabilities --
2. Protecting Proprietary Technologies --
3. Controlling Technology Development and Use --
4. Building and Renewing Capabilities --
Advantages of Collaborating --
Types of Collaborative Arrangements --
Strategic Alliances --
Joint Ventures --
Licensing^^^ents^^^ Outsourcing --
Collective Research Organizations --
Choosing a Mode of Collaboration --
Choosing and Monitoring Partners --
Partner Selection --
Partner Monitoring and Governance --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 9 Protecting Innovation --
Digital Music Distribution Revolution --
Fraunhofer and MP3 --
Napster Takes the Lead --
iTunes Just in Time --
Overview --
Appropriability --
Patents, trademarks, and copyrights --
Patents --
Trademarks and Service Marks --
Copyright --
Trade Secrets --
Effectiveness and Use of Protection Mechanisms --
Wholly Proprietary Systems versus Wholly Open Systems --
Advantages of Protection --
Advantages of Diffusion --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
pt. THREE IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY --
ch. 10 Organizing for Innovation^^^s --
Licensing^^^ents^^^ Organizing for Innovation at Google --
Overview --
Size and Structural Dimensions of the Firm --
Size: Is Bigger Better? --
Structural Dimensions of the Firm --
Centralization --
Formalization and Standardization --
Mechanistic versus Organic Structures --
Size versus Structure --
Ambidextrous Organization: The Best of Both Worlds? --
Modularity and "Loosely Coupled" Organizations --
Modular Products --
Loosely Coupled Organizational Structures --
Managing Innovation Across Borders --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 11 Managing the New Product Development Process --
Skullcandy: Developing Extreme Headphones --
Idea --
Building an Action Sports Brand --
Developing the Ultimate DJ Headphone --
Overview --
Objectives of the New Product Development Process --
Maximizing Fit with Customer Requirements --
Minimizing Development Cycle Time --
Controlling Development Costs^^^ Sequential Versus Partly Parallel Development Processes --
Project Champions --
Risks of Championing --
Involving Customers and Suppliers in the Development Process --
Involving Customers --
Involving Suppliers --
Crowdsourcing --
Tools for Improving the New Product Development Process --
Stage-Gate Processes --
Quality Function Deployment (QFD) --
The House of Quality --
Design for Manufacturing --
Failure Modes and Effects Analysis --
Computer-Aided Design Computer-Aided Engineering/Computer-Aided Manufacturing --
Tools for Measuring New Product Development Performance --
New Product Development Process Metrics --
Overall Innovation Performance --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 12 Managing New Product Development Teams --
Innovation Teams at the Walt Disney Company --
Making of an Animated Film --
Workspace and Collocation --
Team Communication^^^ing Development Costs^^^ Creating a Creative Culture --
Overview --
Constructing New Product Development Teams --
Team Size --
Team Composition --
Structure of New Product Development Teams --
Functional Teams --
Lightweight Teams --
Heavyweight Teams --
Autonomous Teams --
Management of New Product Development Teams --
Team Leadership --
Team Administration --
Managing Virtual Teams --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes --
ch. 13 Crafting a Deployment Strategy --
Deployment Tactics in the Global Video Game Industry --
Pong: The Beginning of an Era --
Emergence of 8-Bit Systems --
16-Bit Video Game Systems --
32/64-Bit Systems --
128-Bit Systems --
Seventh Generation: A Second Round of Competition in 128-bit Systems --
Eighth Generation: Increasing Competition from Mobile Devices --
Overview --
Launch Timing --
Strategic Launch Timing --
Optimizing Cash Flow versus Embracing Cannibalization^^^^^^ Licensing and Compatibility --
Pricing --
Distribution --
Selling Direct versus Using Intermediaries --
Strategies for Accelerating Distribution --
Marketing --
Major Marketing Methods --
Tailoring the Marketing Plan to Intended Adopters --
Using Marketing to Shape Perceptions and Expectations --
Summary of Chapter --
Discussion Questions --
Suggested Further Reading --
Endnotes.

It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.