Strategic marketing /
By: Cravens, David W
Title By: Piercy, Nigel
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009.Edition: 9th ed.Description: xv, 784 p. : ill., map ; 27 cm.ISBN: 9780073381008 (alk. paper); 0073381004 (alk. paper)Program: MARK935Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CR ST (Browse shelf) | Available | T0043463 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.802 CR ST (Browse shelf) | Available | T0035749 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.802 CR ST (Browse shelf) | Available | T0033558 |
Total holds: 0
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| 658.802 CO MA The marketing plan / | 658.802 CO MA Marketing communications management : analysis, planning, implementation / | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing. | 658.802 CR ST Strategic marketing |
Includes bibliographical references and indexes.
MARK935