Services marketing : integrating customer focus across the firm /
By: Zeithaml, Valarie A
Title By: Bitner, Mary Jo | Gremler, Dwayne D
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009.Edition: 5th ed.Description: xxviii, 708 p. : ill., map ; 26 cm.ISBN: 9780073380933 (alk. paper); 0073380938 (alk. paper)Program: MARK270 MARK938 HDR974Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf) | Available | T0043462 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf) | Available | T0033779 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf) | Available | T0033563 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
MARK270 MARK938 HDR974