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Introduction to electronic commerce and social commerce

By: Turban, Efraim
Title By: Whiteside, Judy | King, David | Outland, Jon
Material type: BookSeries: Springer texts in business and economics.Publisher: Cham : Springer International Publishing, c2017.Edition: 4th ed.Description: xxv, 435 p. : ill. ; 29 cm.ISBN: 9783319500904Subject(s): Business | Management information systems | E-business | Electronic commerceDDC classification: 658.872 TU IN
Summary:
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.872 TU IN (Browse shelf) Available T0058160
Total holds: 0

Chapter 1. Overview of Electronic Commerce --
Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools --
Chapter 3. Retailing in Electronic Commerce: Products and Services --
Chapter 4. Business-to-Business E-Commerce --
Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce --
Chapter 6. Mobile Commerce and the Internet of Things --
Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising --
Chapter 8. Social Enterprise and Other Social Commerce Topics --
Chapter 9. Marketing and Advertising in E-Commerce --
Chapter 10. E-Commerce Security and Fraud Issues and Protections --
Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment --
Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

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