Social media metrics : how to measure and optimize your marketing investment
By: Sterne, JimMaterial type: BookSeries: Publisher: Hoboken, N.J. : John Wiley, c2010.Description: xxxi, 240 p. : ill. ; 24 cm.ISBN: 9780470583784; 0470583789Subject(s): Internet marketing | Social media -- Economic aspects | Marketing research | Online social networks -- Economic aspectsDDC classification: 658.872 ST SO Online resources: eBook
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.872 ST SO (Browse shelf)||Available||T0058359|
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|658.872 ST EM E-marketing||658.872 ST FO Foundations of net-enhanced organizations /||658.872 ST RA Strategies for generating e-business returns on investment /||658.872 ST SO Social media metrics :||658.872 SU CC Success secrets of the social media marketing superstars /||658.872 SU CU Success secrets of the social media marketing superstars /||658.872 SU PP Supply chain management on demand :|
Includes bibliographical references and index.
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts.