Content, the atomic particle of marketing : the definitive guide to content marketing strategy
By: Lieb, Rebecca
Title By: Szymanski, Jaimy
Material type:
BookPublisher: London, UK : Kogan Page, c2017.Description: xvi, 223 p. ; ill. ; 24 cm.ISBN: 9780749479756Subject(s): Internet marketing | Online social networksDDC classification: 658.802 LI CO
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LI CO (Browse shelf) | Available | T0058526 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.