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Growth management : two hats are better than one /

By: Lester, Andrew
Material type: BookPublisher: New York : Palgrave Macmillan, c2009.Description: xvi, 202 p. : ill. ; 25 cm.ISBN: 9780230577503Program: EMBA902Subject(s): Business planning | Strategic planning | Management | New productsDDC classification: 658.4063 LE GR
Summary:
Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Wearing Two Hats is essential to business: but how and when to wear each one?
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.4063 LE GR (Browse shelf) Available April 2018 T0059344
REGULAR University of Wollongong in Dubai
Main Collection
658.4063 LE GR (Browse shelf) Available T0058689
REGULAR University of Wollongong in Dubai
Main Collection
658.4063 LE GR (Browse shelf) Available T0058692
Total holds: 0

Includes bibliographical references (p. 198) and index.

Foreword Section 1 The Business Perspective Chapter 1 The Case for 'Two Hats' Chapter 2 What is Growth? Section 2 Growth Management Chapter 3 Organising for Growth Chapter 4 Implementing Sustainable Growth Management Chapter 5 Identifying Growth Opportunities Chapter 6 Prioritising Growth Opportunities Chapter 7 Controlled Creativity Chapter 8 Proposition Plan Chapter 9 Take It To Market Plan (Launch) Chapter 10 Growth Project Integration Chapter 11 Embedding Growth Management Section 3 Chapter 12 Growth In A Recession Chapter 13 You, Your 'Two Hats' and Growth Management Bibliography.

Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Wearing Two Hats is essential to business: but how and when to wear each one?

EMBA902

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