Red ocean traps
By: Kim, W Chan
Title By: Mauborgne, Renee
Series: Harvard business review classics.Publisher: Boston, Massachusetts : Harvard Business Review Press, c2017.Description: v, 38 p. : ill. ; 17 cm.ISBN: 9781633692664Program: EMBA902Subject(s): Marketing -- Decision making | CompetitionDDC classification: 658.802 KI RE
Summary:
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI RE (Browse shelf) | Available | Mar2018 | T0058697 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI RE (Browse shelf) | Available | T0058698 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
EMBA902