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Red ocean traps

By: Kim, W Chan
Title By: Mauborgne, Renee
Series: Harvard business review classics.Publisher: Boston, Massachusetts : Harvard Business Review Press, c2017.Description: v, 38 p. : ill. ; 17 cm.ISBN: 9781633692664Program: EMBA902Subject(s): Marketing -- Decision making | CompetitionDDC classification: 658.802 KI RE
Summary:
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 KI RE (Browse shelf) Available Mar2018 T0058697
REGULAR University of Wollongong in Dubai
Main Collection
658.802 KI RE (Browse shelf) Available T0058698
Total holds: 0

"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.

EMBA902

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