Marketing management /
By: Kotler, Philip
Title By: Keller, Kevin Lane
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009.Edition: 13th ed.Description: 1 v. (various pagings) : col. ill ; 29 cm.ISBN: 9780131357976; 0136009980 (trade); 9780131357976 (pbk.); 0131357972 (pbk.)Program: TBS904 MARK922Subject(s): Marketing -- Management | Marketing -- ManagementDDC classification: 658.8
Summary:
A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics.
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Includes bibliographical references and indexes.
A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics.
Adult Follett Library Resources.
TBS904 MARK922