Digital marketing strategies for fashion and luxury brands
Title By: Ozuem, Wilson [Edited by] | Azemi, Yllka [Edited by]
Material type:
BookPublisher: Hershey, PA : Business Science Reference, 2018.Description: xxiii, 460 p. : ill. ; 30 cm.ISBN: 9781522526971Subject(s): Fashion merchandising | Luxury goods -- Internet marketing | Internet marketingDDC classification: 746.920688 DI GI
Summary:
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 746.920688 DI GI (Browse shelf) | Available | T0059031 |
Total holds: 0
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| 746.92 SO FU The fundamentals of fashion design | 746.920684 TH ST Strategic fashion management : | 746.920687 FE FA Fashion logistics : insights into the fashion retail supply chain | 746.920688 DI GI Digital marketing strategies for fashion and luxury brands | 746.920688 SH RE The real world guide to fashion selling and management / | 746.92076 SE RE Research and design for fashion | 746.92092 HE CO Coco Chanel : |
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--