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Consumer behavior : a European perspective

By: Solomon, Michael R
Title By: Bamossy, Gary J | Askegaard, Soren | Hogg, Margaret K
Material type: BookSeries: Always learning.Publisher: Boston : Pearson, c2016.Edition: 6th ed.Description: xxv, 706 p. : col. ill. ; 29 cm.ISBN: 9781292116723Subject(s): Consumer behavior -- Europe | Consumers AttitudesDDC classification: 658.8342 SO CO
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 SO CO (Browse shelf) Available April2018 T0059434
Total holds: 0
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658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior :

Includes indexes.

Preface
About the authors
Acknowledgements
Publisher's acknowledgements
Consumers in the marketplace
An introduction to consumer behaviour
A consumer society
Shopping, buying and disposing
How consumers see the world and themselves
Perception
The self
Motivation, lifestyles and values
Consumers as decision-makers
Learning and memory
Attitudes
Individual decision-making
European consumers and their social groups
Groups and sound media
European family structures, household decision-making and age cohorts
Income and social class
Culture and european consumers
Culture and consumer behaviour
Cultural change processes
Consumption and european consumers
Glossary
Indexes.

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