Consumer behavior : a European perspective
By: Solomon, Michael R
Title By: Bamossy, Gary J | Askegaard, Soren | Hogg, Margaret K
Material type: BookSeries: Always learning.Publisher: Boston : Pearson, c2016.Edition: 6th ed.Description: xxv, 706 p. : col. ill. ; 29 cm.ISBN: 9781292116723Subject(s): Consumer behavior -- Europe | Consumers AttitudesDDC classification: 658.8342 SO COItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SO CO (Browse shelf) | Available | April2018 | T0059434 |
Total holds: 0
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658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : | 658.8342 SO CO Consumer behavior : |
Includes indexes.
Preface
About the authors
Acknowledgements
Publisher's acknowledgements
Consumers in the marketplace
An introduction to consumer behaviour
A consumer society
Shopping, buying and disposing
How consumers see the world and themselves
Perception
The self
Motivation, lifestyles and values
Consumers as decision-makers
Learning and memory
Attitudes
Individual decision-making
European consumers and their social groups
Groups and sound media
European family structures, household decision-making and age cohorts
Income and social class
Culture and european consumers
Culture and consumer behaviour
Cultural change processes
Consumption and european consumers
Glossary
Indexes.