Brand real : the startup entrepreneurs' guide to effective branding and building value-based organizations
By: Kalayjian, Vasken
Title By: Billout, Guy [illustrated by ]
Publisher: New York : Vasken Kalayjian, c2017.Description: 421 p. : ill. ; 24 cm.ISBN: 9780999336700Subject(s): EntrepreneursDDC classification: 658.827 KA BRItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KA BR (Browse shelf) | Available | July2018 | T0060012 |
, Shelving location: Main Collection Close shelf browser
658.827 IL LU Illustrative branding : | 658.827 IN TE Internet branding : | 658.827 JO CO Contemporary brand management | 658.827 KA BR Brand real : | 658.827 KA LU The luxury strategy : break the rules of marketing to build luxury brands / | 658.827 KE BR The breakaway brand : how great brands stand out / | 658.827 KE LL Kellogg on branding : the marketing faculty of the Kellogg School of Management / |
Brand Real is designed as a handbook for startup entrepreneurs. It covers a variety of topics startup entrepreneurs need to know about in order to achieve success. The guiding idea of Brand Real is that successful brands must be built on reality: products and services that deliver real value to your customers, and ways of doing business that reflect your personal values as an entrepreneur and the values of your enterprise and its people. Brand Real gives an in-depth account of branding, which is a crucial factor in the success of any startup. Skillful branding is needed to establish your identity in the marketplace and to demonstrate the value of your products and services to your potential customers. A major part of Brand Real investigates the strategy and tactics of successful branding, explaining what works and why, based on the deep expertise of long-time experts in the field.