Marketing research : an applied orientation
By: Malhotra, Naresh K
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2019.Edition: 7th ed.Description: xxvi, 856 p. : ill., ; 29 cm.ISBN: 9780134734842Program: HDR900 MARK977Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 MA MA
Summary:
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MA MA (Browse shelf) | Available | July2018 | T0060116 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.83 MA ES Essentials of marketing research : | 658.83 MA MA Marketing research : an applied orientation / | 658.83 MA MA Marketing research : an applied orientation / | 658.83 MA MA Marketing research : | 658.83 MA RK Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / | 658.83 MC CO Contemporary marketing research / | 658.83 MC CO Contemporary marketing research / |
Includes bibliographical references and index.
Introduction and early phases of marketing research --
Research design formula -- Data collection, preparation analysis and reporting.
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
HDR900 MARK977