On the origin of products : the evolution of product innovation and design
By: Eger, Arthur O
Title By: Ehlhardt, Huub
Material type: BookPublisher: New York : Cambridge University Press, c2018.Description: xix, 305 p. ; ill. : 27 cm.ISBN: 9781107187658Subject(s): New products | Technological innovationsDDC classification: 658.575 EG ONItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.575 EG ON (Browse shelf) | Available | Jan2019 | T0061236 |
, Shelving location: Main Collection Close shelf browser
658.575 CR NE New products management / | 658.575 CR NE New products management | 658.575 CR NE New products management | 658.575 EG ON On the origin of products : | 658.575 EL PR Project management in product development: leadership skills and management techniques to deliver great products | 658.575 GA CR Creating and marketing new products and services | 658.575 HU LE Lean enterprise |
Title from publisher's bibliographic system (viewed on 05 Jan 2018).
In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.