Marketing research /
By: Aaker, David A
Title By: Kumar, V | Day, George S
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2007.Edition: 9th ed.Description: xvii, 774 p. : ill ; 27 cm.ISBN: 0470050764 (cloth); 9780470050767Program: MARK201 MARK202Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| CRS | University of Wollongong in Dubai Closed Reserve | 658.83 AA MA (Browse shelf) | Available | T0034993 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 AA MA (Browse shelf) | Available | T0034995 |
Total holds: 0
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| 658.827095 BA BR The brutal truth about Asian branding and how to break the vicious cycle / | 658.827095 RO AS Asian brand strategy : building and sustaining strong global brands in Asia | 658.8270951 BR AN Branding in China : the media platforms reaching 1.3 billion consumers. | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / |
Includes bibliographical references and index.
MARK201 MARK202