The language of branding : theory, strategies and tactics
By: Lerman, Dawn
Title By: Morais, Robert J | Luna, David
Material type:
BookPublisher: New York : Routledge,/Taylor & Francis Group, c2018.Description: x, 160 p. : ill. ; 23 cm.ISBN: 9780415899994 ; 9780415806749 Subject(s): Branding (Marketing) | Advertising -- Language | Communication in marketingDDC classification: 658.827 LE LA
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 LE LA (Browse shelf) | Available | June2019 | T0062461 |
Total holds: 0
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| 658.827 KR BR Brands and desires / | 658.827 KU BR Brand breakout : how emerging market brands will go global | 658.827 LA MA Managing brands : a contemporary perspective / | 658.827 LE LA The language of branding : | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LU BR Brands : the logos of the global economy / |
Includes bibliographical references and index.
Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index.