Essentials of services marketing /
By: Lovelock, Christopher H
Title By: Wirtz, Jochen | Chew, Patricia
Material type:
BookPublisher: Singapore ; New York : Prentice Hill, 2009.Description: xxxii, 567 p. : col. ill ; 28 cm.ISBN: 9789810679958 (pbk.); 9810679955 (pbk.)Other title: Services marketing.Subject(s): Service industries -- Marketing | Service industries -- MarketingDDC classification: 658.8
Summary:
A comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relationships, handling complaints, and other related topics, and includes case studies as well as chapter summaries.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO ES (Browse shelf) | Available | T0035294 |
Total holds: 0
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| 658.8 LE SO Social marketing : | 658.8 LE SO Social marketing : | 658.8 LO EN Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / | 658.8 LO ES Essentials of services marketing / | 658.8 LO MA Marketing management : text and cases / | 658.8 LO PR Principles of service marketing and management / | 658.8 LO PR Principles of service marketing and management / |
Includes bibliographical references and indexes.
A comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relationships, handling complaints, and other related topics, and includes case studies as well as chapter summaries.
Adult Follett Library Resources.