Strategic advertising management /
By: Percy, Larry
Title By: Elliott, Richard H
Material type: BookPublisher: Oxford ; New York : Oxford University Press, 2009.Edition: 3rd ed.Description: xviii, 424 p. : ill. (some col ; 25 cm.ISBN: 9780199532575; 0199532575Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | T0035379 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
659.1 OG AD Advertising and integrated brand promotion | 659.1 OL BR Brand new : the shape of brands to come / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / |
Includes bibliographical references and index.