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Innovation /

By: Gorman, Tom
Material type: BookPublisher: Avon, MA : Adams Media, c2007.Description: viii, 184 p ; 17 cm.ISBN: 9781598691542 (pbk.); 1598691546 (pbk.)Subject(s): Creative ability in business | Success in businessDDC classification: 658.4/063
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Introduction : the engine of endless success -- The skills of innovation -- Innovation=problem solving -- People and the products they love -- Innovation the corporate way -- The Hollywood model -- Innovation in action -- Become an idea machine -- Taking ideas to the next level -- Designing and testing innovative products -- Rolling out new products and services -- Protecting your ideas and innovations -- Innovation in specific situations -- Making money from innovations -- Managing corporate innovation -- The innovative entrepreneur.

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