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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

By: Williams, Alison
Title By: Mullin, Roddy
Material type: BookPublisher: London ; Philadelphia : Kogan Page, 2008.Description: xxv, 241 p. : ill ; 24 cm.ISBN: 9780749450250 (trade); 0749450258 (trade)Other title: Field marketing.Subject(s): Direct marketing | Sales promotion | Sampling | Branding (Marketing) | Direct marketing | Sales promotion | Branding (Marketing)DDC classification: 658.8/72
Summary:
Introduces concepts and strategies for field marketing; discussing techniques used for sales, merchandising, auditing, sampling, demonstrating, experimental marketing, events, road shows, mystery calling, shopping, and more; and providing guidance to choose field marketing activities with instructions to implement them.
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Includes bibliographical references (p. [237]) and index.

Introduces concepts and strategies for field marketing; discussing techniques used for sales, merchandising, auditing, sampling, demonstrating, experimental marketing, events, road shows, mystery calling, shopping, and more; and providing guidance to choose field marketing activities with instructions to implement them.

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