Advertising & IMC : principles & practice
By: Moriarty, Sandra
Title By: Mitchell, Nancy | Wood, Charles | Wells, William D
Material type:
BookPublisher: Harlow : Pearson, c2019.Edition: 11th ed; Global edition.Description: 664 p. : ill. ; 28 cm.ISBN: 9781292262062; 1292262060Other title: Advertising and IMC [Portion of title].Subject(s): Advertising | Communication in marketingDDC classification: 659.1 MO AD Online resources: Ebook
| Item type | Home library | Call number | url | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 659.1 MO AD (Browse shelf) | Available | Teacher Reference | T0064234 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | T0064111 | ||||
| CRS | University of Wollongong in Dubai Closed Reserve | 659.1 MO AD (Browse shelf) | link | Available | T0064235 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | Jan2020 | T0064208 | |||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | T0064209 |
Total holds: 0
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| 659.1 MO AD Advertising & IMC : principles & practice / | 659.1 MO AD Advertising & IMC : | 659.1 MO AD Advertising & IMC : | 659.1 MO AD Advertising & IMC : | 659.1 OG AD Advertising and integrated brand promotion | 659.1 OL BR Brand new : the shape of brands to come / | 659.1 PE ST Strategic advertising management / |
Includes Internet access. Includes ebook access. Previous edition: 2015.
Includes bibliographical references and index.