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Consumer behavior : buying, having, and being

By: Solomon, Michael R
Material type: BookPublisher: Harlow : Pearson, c2020.Edition: 13th global ed.Description: 640 p. : col. ill. ; 28 cm.ISBN: 9781292318103Program: MARK936Subject(s): Consumer behaviorDDC classification: 658.8342 SO CO Online resources: Ebook
Summary:
Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
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Item type Home library Call number url Status Notes Date due Barcode Item holds Course reserves
TEACHER REF University of Wollongong in Dubai
Tardis
658.8342 SO CO (Browse shelf) Available Teacher Reference Copy T0064251

MARK936 Winter2024

REGULAR University of Wollongong in Dubai
Main Collection
658.8342 SO CO (Browse shelf) link Available T0064252
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 SO CO (Browse shelf) link Available Feb2020 T0064253

MARK217 Winter2024

3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.8342 SO CO (Browse shelf) Available T0064254
Total holds: 0
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658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SO CO Consumer behavior : 658.8342 SZ CO Consumer behaviour / 658.8342 SZ CO Consumer behaviour

Includes bibliographical references and index.

Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

MARK936

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