Marketing management : a value creation process /

By: Dubois, Pierre-Louis

Title By: Jolibert, Alain | Mühlbacher, Hans, 1949-

Material type:

BookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007.Description: xiv, 466 p. : ill ; 26 cm.ISBN: 0333773195 (pbk.); 9780333773192 (pbk.)Subject(s): Marketing -- Management | MarketingDDC classification: 658.8

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 DU MA (Browse shelf)	Available		T0035917

Total holds: 0

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Previous	658.8 DO SO Social marketing : principles and practice	658.8 DO VA Value-based marketing : marketing strategies for corporate growth and shareholder value	658.8 DO VA Value-based marketing : marketing strategies for corporate growth and shareholder value	658.8 DU MA Marketing management : a value creation process /	658.8 DW BU Business marketing : connecting strategy, relationships, and learning /	658.8 DW BU Business marketing : connecting strategy, relationships, and learning /	658.8 DW BU Business marketing :	Next

Includes bibliographical references and index.

UOWD Library

Marketing management : a value creation process /

By: Dubois, Pierre-Louis

Title By: Jolibert, Alain | Mühlbacher, Hans, 1949-

, Shelving location: Main Collection Close shelf browser