Key concepts in marketing /
By: Blythe, Jim
Material type: BookSeries: SAGE key concepts.Publisher: Los Angeles, Calif. ; London : SAGE, 2009.Description: ix, 219 p. : ill ; 22 cm.ISBN: 9781847874986; 1847874983; 9781847874993 (pbk.); 1847874991 (pbk.)Other title: Marketing.Subject(s): MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BL KE (Browse shelf) | Available | T0035946 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8 BL BU Business-to-business marketing management : a global perspective / | 658.8 BL BU Business-to-business marketing management : a global perspective / | 658.8 BL ES Essentials of marketing / | 658.8 BL KE Key concepts in marketing / | 658.8 BL ON 100 great marketing ideas from leading companies around the world / | 658.8 BL PR Principles & practice of marketing / | 658.8 BL PR Principles and practice of marketing / |
Spine title: Marketing.
Includes bibliographical references and index.