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Building brand community on the Harley-Davidson posse ride [videorecording].

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Visual materialPublisher: Boston : Harvard Business School, 2006.Description: 1 X DVD ; 66 mins.Subject(s): Marketing -- Management | Marketing -- Management -- Case studies | Product management | Harley-Davidson motorcycle -- Marketing

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
DVD	University of Wollongong in Dubai Main Collection	658.8 BU IL (Browse shelf)	Available		T0028616

Total holds: 0

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Previous	658.8 BR NE New product development and delivery : ensuring successful products through integrated process management /	658.8 BR PR Principles of marketing /	658.8 BU ES Essential tools for operations management : tools, models and approaches for managers and consultants /	658.8 BU IL Building brand community on the Harley-Davidson posse ride	658.8 BU MA Marketing excellence : winning companies reveal the secrets of their success /	658.8 BU NO Nonprofit marketing best practices /	658.8 BU PR Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time	Next

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