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Sales as a strategic tool in your organization [videorecording] /

By: Bosworth, Mike
Title By: Bosworth, Mike | Solution Selling
Material type: Visual materialSeries: The Stanford executive briefings series. Publisher: Mill Valley, CA : Kantola Productions, c1993.Description: 1x DVD ; 50 mins.Subject(s): Marketing & Sales | Marketing | Sales
Summary:
Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.
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Item type Home library Call number Status Date due Barcode Item holds
DVD University of Wollongong in Dubai
Main Collection
658.8 BO SA (Browse shelf) Available T0040513
Total holds: 0

1x DVD ;.

Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.

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