Sales as a strategic tool in your organization [videorecording] /
By: Bosworth, Mike
Title By: Bosworth, Mike | Solution Selling
Material type: Visual materialSeries: The Stanford executive briefings series. Publisher: Mill Valley, CA : Kantola Productions, c1993.Description: 1x DVD ; 50 mins.Subject(s): Marketing & Sales | Marketing | Sales
Summary:
Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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DVD | University of Wollongong in Dubai Main Collection | 658.8 BO SA (Browse shelf) | Available | T0040513 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.8 BL ON 100 great marketing ideas from leading companies around the world / | 658.8 BL PR Principles & practice of marketing / | 658.8 BL PR Principles and practice of marketing / | 658.8 BO SA Sales as a strategic tool in your organization | 658.8 BR ES Essentials of marketing / | 658.8 BR HA Hacking marketing : | 658.8 BR MA Business marketing / |
1x DVD ;.
Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.