Global strategy
By: Peng, Mike W
Material type: BookPublisher: Mason, Ohio : South-Western, Cengage Learning, c2017.Edition: 5th ed.Description: xxx, 453 p. : ill. ; 24 cm.ISBN: 9780357512364Program: TBS984, MGNT981Subject(s): Strategic planning | Business planning | International business enterprises -- ManagementDDC classification: 658.4012 PE GL Online resources: Ebook | eBookItem type | Home library | Call number | url | Status | Date due | Barcode | Item holds |
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eBook | University of Wollongong in Dubai eBook | 658.4012 PE GL (Browse shelf) | link | Available | T0065279 |
Includes references and index.
Note: International edition
Part 1: FOUNDATION OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. Part 2: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Alliances and Networks Work. 8. Managing Global Competitive Dynamics. Part 3: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Strategizing, Structuring, and Learning Around the World. 11. Governing the Corporation Around the World. 12. Strategizing With Corporate Social Responsibility. Integrative Cases.
Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career.
TBS984, MGNT981