The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /
By: Shih, Clara Chung-wai
Material type:
BookPublisher: Boston : Prentice Hall, c2009.Description: xiv, 236 p. : ill., map ; 23 cm.ISBN: 9780137152223 (pbk. : alk. paper); 0137152221 (pbk. : alk. paper)Subject(s): Facebook (Electronic resource) | Facebook (Electronic resource) | Business enterprises -- Computer networks | Online social networks | Business enterprises -- Computer networks | Social networkingDDC classification: 658.8/72
Summary:
Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SH FA (Browse shelf) | Available | T0036799 |
Total holds: 0
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Library Journal.
Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
Adult Follett Library Resources.