Global marketing management : changes, new challenges, and strategies /
By: Lee, Kiefer
Title By: Carter, S., (Steve)
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2009.Edition: 2nd ed.Description: xxvii, 565 p. : col. ill ; 27 cm.ISBN: 9780199239429; 0199239428Subject(s): International business enterprises -- Management | Strategic planningDDC classification: 658.8/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 LE GL (Browse shelf) | Available | T0037519 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 LE GL (Browse shelf) | Available | T0036861 |
Total holds: 0
Includes index.
Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.