Analysis for marketing planning /
By: Lehmann, Donald R
Title By: Winer, Russell S
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2008.Edition: 7th ed.Description: xii, 299 p. : ill ; 24 cm.ISBN: 9780073529844 (alk. paper); 0073529842 (alk. paper)Subject(s): Marketing -- United States -- ManagementDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LE AN (Browse shelf) | Available | T0037699 |
Total holds: 0
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| 658.802 LA MA Market-driven management : strategic and operational marketing / | 658.802 LE AD Advanced methods for modeling markets | 658.802 LE AN Analysis for marketing planning / | 658.802 LE AN Analysis for marketing planning / | 658.802 LE AN Analysis for marketing planning / | 658.802 LE FA Fashion marketing communications / | 658.802 LE GU Guerrilla marketing goes green : winning strategies to improve your profits and your planet / |
Includes bibliographical references and index.