Marketing the professional services firm : applying the principles and the science of marketing to the professions /

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BookPublisher: Chichester, West Sussex, England Hoboken, NJ : John Wiley & Sons, Inc., c2005.Description: x, 417 p. : ill ; 23 cm.ISBN: 0470011734 (cloth : alk. paper)Subject(s): Service industries -- Marketing | Professional corporations -- MarketingDDC classification: 658.8

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 YO MA (Browse shelf)	Available		T0039316

Total holds: 0

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Includes bibliographical references p. ([405]-407) and index.

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