Marketing across cultures /
By: Usunier, Jean-Claude
Title By: Lee, Julie Anne
Material type:
BookPublisher: Harlow, Essex, England : Pearson Education, 2009.Edition: 5th ed.Description: xvi, 479 p. : ill ; 25 cm.ISBN: 9780273713913 (pbk.); 0273713914 (pbk.)Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationDDC classification: 658.8/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 US MA (Browse shelf) | Available | T0039428 |
Total holds: 0
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| 658.84 TA DO Doing e-business : strategies for thriving in an electronic marketplace / | 658.84 UR DI Digital marketing strategy : text and cases / | 658.84 UR DI Digital marketing strategy : text and cases / | 658.84 US MA Marketing across cultures / | 658.84091823 FL IN International marketing : an Asia-Pacific perspective | 658.840951 HU RE Research frontiers on the international marketing strategies of Chinese brands | 658.84195 TR MA Marketing across cultures / |
Includes bibliographical references and index.