The economy of brands /
By: Lindemann, Jan
Material type:
BookPublisher: Basingstoke ; New York : Palgrave Macmillan, c2010.Description: ix, 184 p. : ill ; 24 cm.ISBN: 9780230232501 (hbk.); 0230232507 (hbk.)Subject(s): Brand name products | Product management | Branding (Marketing)DDC classification: 658.5038
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.5038 LI EC (Browse shelf) | Available | T0040300 |
Total holds: 0
Includes bibliographical references (p. 174-179) and index.