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The shift : the transformation of today's marketers into tomorrow's growth leaders /

By: Davis, Scott M, 1964-
Material type: BookPublisher: San Francisco, CA : Jossey-Bass, c2009.Edition: 1st ed.Description: xxvii, 236 p. : ill ; 24 cm.ISBN: 9780470388389 (cloth); 0470388382 (cloth)Subject(s): Marketing | Technological innovations | ManagementDDC classification: 658.8/02
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 DA SH (Browse shelf) Available T0040636
Total holds: 0

Includes bibliographical references (p. 217-220) and index.

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