The shift : the transformation of today's marketers into tomorrow's growth leaders /
By: Davis, Scott M
Material type: BookPublisher: San Francisco, CA : Jossey-Bass, c2009.Edition: 1st ed.Description: xxvii, 236 p. : ill ; 24 cm.ISBN: 9780470388389 (cloth); 0470388382 (cloth)Subject(s): Marketing | Technological innovations | ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 DA SH (Browse shelf) | Available | T0040636 |
Total holds: 0
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658.802 CR ST Strategic marketing | 658.802 DA CO Competitive marketing strategy / | 658.802 DA MA Marketing communications : a brand narrative approach / | 658.802 DA SH The shift : the transformation of today's marketers into tomorrow's growth leaders / | 658.802 DI GL Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works | 658.802 DI SP Spin sucks : | 658.802 DO ST Strategic marketing decisions in global markets / |
Includes bibliographical references (p. 217-220) and index.