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The advanced dictionary of marketing : putting theory to use /

By: Dacko, Scott G
Material type: BookPublisher: Oxford ; New York : Oxford University Press, 2008.Description: lviii, 601 p ; 23 cm.ISBN: 9780199286003 (pbk.); 0199286000 (pbk.); 9780199285990 (hbk.); 0199285993 (hbk.)Subject(s): Marketing -- DictionariesDDC classification: 658.8003
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