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The content analysis guidebook /

By: Neuendorf, Kimberly A
Material type: BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2002.Description: xviii, 301 p. : ill ; 26 cm.ISBN: 0761919775 (cloth : alk. paper); 0761919783 (pbk. : alk. paper)Subject(s): Sociology -- Research -- Methodology | Content analysis (Communication)DDC classification: 301/.01 Online resources: Location Map
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
301.01 NE CO (Browse shelf) Available T0041003
Total holds: 0

Includes bibliographical references (p. 247-282) and indexes.

Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts.

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