The marketing plan /
By: Cohen, William A
Material type: BookPublisher: New York : Wiley, c2001.Edition: 3rd ed.Description: x, 397 p. : ill ; 28 cm.ISBN: 0471384127 (pbk. : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CO MA (Browse shelf) | Available | T0015646 |
Total holds: 0
Includes bibliographical references (p. 363-380) and index.