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The marketing plan /

By: Cohen, William A, 1937-
Material type: BookPublisher: New York : Wiley, c2001.Edition: 3rd ed.Description: x, 397 p. : ill ; 28 cm.ISBN: 0471384127 (pbk. : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 CO MA (Browse shelf) Available T0015646
Total holds: 0

Includes bibliographical references (p. 363-380) and index.

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