The marketing plan /
By: Cohen, William A
Material type: BookPublisher: New York : Wiley, c2001.Edition: 3rd ed.Description: x, 397 p. : ill ; 28 cm.ISBN: 0471384127 (pbk. : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CO MA (Browse shelf) | Available | T0015646 |
Total holds: 0
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658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA Marketing communications management : analysis, planning, implementation / | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing / |
Includes bibliographical references (p. 363-380) and index.