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Marketing research : within a changing information environment /

By: Hair, Joseph F
Title By: Bush, Robert P | Ortinau, David J
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill/Irwin, c2003.Edition: 2nd ed., International ed.Description: xxiii, 720 p. : ill ; 27 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0071151192 (international ed.); 0072467576 (alk. paper); 0072467630 (CD-ROM)Program: MARK210Subject(s): Marketing researchDDC classification: 658.8/3
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.83 HA MA (Browse shelf) Available T0023818
REGULAR University of Wollongong in Dubai
Main Collection
658.83 HA MA (Browse shelf) Available T0023819
Total holds: 0

CD-ROM has title: SPSS student version 11.0 for Windows.

"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.

Includes bibliographical references (p. 687-698) and indexes.

MARK210

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

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