Service management and marketing : a customer relationship management approach /
By: Grönroos, Christian
Material type: BookPublisher: Chichester ; New York : Wiley, c2000.Edition: 2nd ed.Description: x, 394 p. : ill ; 25 cm.ISBN: 0471720348 (alk. paper)Program: MARK270 MARK938Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR SE (Browse shelf) | Available | T0025089 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR SE (Browse shelf) | Available | T0025090 |
Total holds: 0
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Includes bibliographical references and index.
MARK270 MARK938