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Service management and marketing : a customer relationship management approach /

By: Grönroos, Christian, 1947-
Material type: BookPublisher: Chichester ; New York : Wiley, c2000.Edition: 2nd ed.Description: x, 394 p. : ill ; 25 cm.ISBN: 0471720348 (alk. paper)Program: MARK270 MARK938Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 GR SE (Browse shelf) Available T0025089
REGULAR University of Wollongong in Dubai
Main Collection
658.8 GR SE (Browse shelf) Available T0025090
Total holds: 0

Includes bibliographical references and index.

MARK270 MARK938

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