Services marketing in Asia : managing people, technology, and strategy /
By: Lovelock, Christopher H
Title By: Wirtz, Jochen | Keh, Hean Tat | Lovelock, Christopher H. Services marketing
Material type: BookPublisher: Singapore ; New York : Prentice Hall, 2002.Description: xxi, 706 p. : ill ; 24 cm.ISBN: 0130605662Program: MARK270Subject(s): Service industries -- Asia -- Marketing | Professions -- Asia -- MarketingItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf) | Available | T0025189 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf) | Available | T0025190 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.
Includes bibliographical references and index.
MARK270