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Services marketing in Asia : managing people, technology, and strategy /

By: Lovelock, Christopher H
Title By: Wirtz, Jochen | Keh, Hean Tat | Lovelock, Christopher H. Services marketing
Material type: BookPublisher: Singapore ; New York : Prentice Hall, 2002.Description: xxi, 706 p. : ill ; 24 cm.ISBN: 0130605662Program: MARK270Subject(s): Service industries -- Asia -- Marketing | Professions -- Asia -- Marketing
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 LO SE (Browse shelf) Available T0025189
REGULAR University of Wollongong in Dubai
Main Collection
658.8 LO SE (Browse shelf) Available T0025190
Total holds: 0

Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001.

Includes bibliographical references and index.

MARK270

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