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Managing services marketing : text and readings /

By: Bateson, John E. G
Title By: Hoffman, K. Douglas
Material type: BookSeries: The Dryden Press series in marketing.Publisher: Fort Worth : Dryden Press, c1999.Edition: 4th ed.Description: xvi, 471 p. : ill ; 29 cm.ISBN: 0030225191Program: MARK938Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 BA MA (Browse shelf) Available T0026580
REGULAR University of Wollongong in Dubai
Main Collection
658.8 BA MA (Browse shelf) Available T0026581
Total holds: 0

Includes bibliographical references and index.

MARK938

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