Managing services marketing : text and readings /
By: Bateson, John E. G
Title By: Hoffman, K. Douglas
Material type: BookSeries: The Dryden Press series in marketing.Publisher: Fort Worth : Dryden Press, c1999.Edition: 4th ed.Description: xvi, 471 p. : ill ; 29 cm.ISBN: 0030225191Program: MARK938Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf) | Available | T0026580 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf) | Available | T0026581 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8 BA ES Essentials of marketing / | 658.8 BA FU Fundamentals of marketing / | 658.8 BA MA Marketing strategy and management | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings. | 658.8 BA MA Marketing : an introductory text. |
Includes bibliographical references and index.
MARK938