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Marketing strategy and competitive positioning /

By: Hooley, Graham J
Title By: Saunders, John A, 1946- | Piercy, Nigel
Material type: BookPublisher: New York : Financial Times/Prentice Hall, 2004.Edition: 3rd ed.Description: p. cm.ISBN: 0273655167Program: MARK344Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.8/02
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 658.802 HO MA (Browse shelf) Available T0026794
Total holds: 0

Includes bibliographical references.

MARK344

Other editions of this work

Marketing strategy and competitive positioning / by Hooley, Graham J. ©2008

FT Prentice Hall, (Harlow, England ; | New York :) xviii, 614 p. : ill ; 25 cm.

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