Marketing strategy and competitive positioning /
By: Hooley, Graham J
Title By: Saunders, John A | Piercy, Nigel
Material type:
BookPublisher: New York : Financial Times/Prentice Hall, 2004.Edition: 3rd ed.Description: p. cm.ISBN: 0273655167Program: MARK344Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf) | Available | T0026794 |
Total holds: 0
Includes bibliographical references.
MARK344