Service management and marketing : customer management in service competition /
By: Grönroos, Christian
Material type:
BookPublisher: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007.Edition: 3rd ed.Description: x, 483 p. : ill ; 24 cm.ISBN: 0470028629 (pbk. : alk. paper); 9780470028629 (pbk. : alk. paper)Program: MARK270Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR SE (Browse shelf) | Available | T0032563 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR SE (Browse shelf) | Available | T0031444 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
MARK270 UOWD