Marketing management and strategy /
By: Doyle, Peter
Title By: Stern, Phil
Material type:
BookPublisher: New York : Financial Times Prentice Hall, 2006.Edition: 4th ed.Description: p. cm.ISBN: 0273693980 pbkSubject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DO MA (Browse shelf) | Available | T0035377 |
Total holds: 0
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| 658.8 DO MA Marketing management and strategy / | 658.8 DO MA Marketing management and strategy / | 658.8 DO MA Marketing management and strategy / | 658.8 DO MA Marketing management and strategy / | 658.8 DO PR Principles and practice of social marketing : an international perspective | 658.8 DO PR Principles and practice of social marketing : an international perspective | 658.8 DO SO Social marketing : principles and practice |
Includes bibliographical references and index.