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Mission-based marketing : positioning your not-for-profit in an increasingly competitive world /

By: Brinckerhoff, Peter C, 1952-
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2010.Edition: 3rd ed.Description: xiii, 242 p. : ill ; 24 cm.ISBN: 9780470602188; 047060218XSubject(s): Nonprofit organizations -- MarketingDDC classification: 658.8
Summary:
"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 BR MI (Browse shelf) Available T0040777
Total holds: 0

Includes bibliographical references and index.

"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."-- Provided by publisher.

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